ROEMAH KOFFIE

After starting its business in October 2023, Roemah Koffie came to refresh its Indonesian identity to market its high-quality and unique products to a global audience. Their purpose is to bring coffee culture by fusing tradition to gather coffee connoisseurs, enthusiasts, farmers, and artisans.

Year
2023-2025

Field
Brand Identity, Packaging Design

Industry
Food & Beverages

Designed with SOSJ
Katarina Monika (Creative Director)
Ahmad Fauzan (Art Director)
Dwi Pratita Widyati (Graphic Designer)
Katriel Prasetya (Graphic Designer)
Revilia Sastradiredja (Graphic Designer)
Basith Ibrahim (Illustrator)
Andre Wayang (Photographer)

Tripov Logogram and Logotype — With this in mind, we strengthened their purpose by creating visuals that emphasize the role of Indonesian coffee farmers that can be used as an icon. Classic typography and vibrant red colour depict the fine quality of their coffee beans.

Roemah Koffie Tin Can — In addition to completing the overall identity, folksongs are used to create visual narrative based on each Coffee Bean's origin. All colours for each product are based on traditional fabrics or architecture from each ethnic group. Expect to promote our unique culture from various regions in Indonesia while selling the coffee products.