HAIDEE & ORLIN: JFW 2024

For Haidee & Orlin’s Jakarta Fashion Week 2024 showcase, the concept bloomed from the theme of a secret garden: where nature, fashion, and storytelling intertwine. Every design element embraced the delicate beauty of flowers, reflecting the brand’s romantic and organic aesthetic.

Year
2024

Field
Art Direction, Motion, Packaging, Illustration

Industry
Fashion & Beauty

3D & 2D Motion Design

At the heart of the concept was an unexpected visual: a book lying open in the middle of the forest. It symbolized a hidden narrative waiting to be discovered: like flipping through pages of a botanical fairytale. The idea captures how each garment tells its own story, rooted in nature and grown through imagination.

PR Kit

As an extend, the visual continues to be developed in the PR kit, maintaining the experience in tangible ways.